What Are The Logo Design Trends That Are Guaranteed To Rattle Cages In Mid To Late 2017? And How To Get A Head Start.
Logos; brands, call them what you will. They’re an extremely vital component of the transitional technical scenery. Without a logo or a brand, you’re invisible. Each and every one of us has unique tastes and preferences. Our logo, our brand is a reflection of who we are but how do we know what designs are tailor cut so that they’ll express exactly what we want them to say? In a world of logo design, it is not enough to have just an idea, to just assume that the trend is still alive and kicking. It’s a matter of knowing how businesses are using logos in this ever evolving digital era.
A recognisable logo is on every conceivable social media platform and other digital channels where its reputable brand reaches out and snares the attention of visitors and potential customers alike. And it’s as quick as that.
Below is a list of designs that have the potential to evoke inspiration for new designs that are going to be created. They’re memorable, they’re eye-catching and they’re fresh. They offer a newness when they’re not new; they’ll en-kindle ideas and arouse the creativity as you head on down the page. Each is different in their message and a relevancy to impart as you journey through them.
1. Hand-Drawn
Hand-Drawn fonts and logos own a characteristic of their own which cannot be duplicated. This chic style is still very much in vogue and will likely remain a trend well beyond 2017. With an expansive flexibility, the hand-drawn logo relies on semi-connected and connected script fonts offering an individuality that can reflect any direction of cartoon, graphic, personal or just plain cute and silly.
2. Modern Retro/Vintage
Vintage became very popular some years back and it hasn’t lost its appeal. It offers a combination of the “Flat” style but embraces shapes that often remind us of logos in the old days which is precisely why many people enjoy this look. With tradition in its wake, there is room for the introduction of just about any combination which gives opportunity to take a tried and true and turn it into something completely new and original. With their striking appearance, they’re embedded in the memory having artfully captured a customer’s attention.
3. Flat
Flat isn’t new by any turn of the wheel but it remains a trend nonetheless. There is more room for compromise in a flat style and lends itself to versatility. Some of the most famous flat logos are with brands like Microsoft, Windows and Netflix. All had three-dimensional tendencies during the early to mid 2000 which was the trend at the time but as time moved forward so did the trend. The subtle changes were made, however, none of the reputation or recognition was lost in making them.
Flat is a style that outweighs simplicity and with logos of this tend to scale well, they’re compatible with almost all mobile devices and browsers. Which of course was the direction web design adapted to whilst edging toward responsive and mobile design on smartphones and tablets.
4. Dynamic
Dynamic is part of the old and the new, the past and the future and it’s a design trend that will probably never kick the bucket. In fact, it’s probably going to kick up dust instead as it heads way into the future. It has been used more by many companies across the world simply because of its regularity; it remains the same and yet it can create a very recognisable logo. As logo designs go, this one is for the company that wants no fuss, just a broad spectrum that still gives shape to individuality. It’s lines are easy on the eyes and it’s a changeable design that won’t lose it’s appeal.
5. Stacked Text
Stacked Text is as the name suggests. Like blocks stacked upon one another, it makes for easy reading and is a reputation creator. Stacking the text vertically is designed to catch the eyes rather than arrange it horizontally which could create havoc.
Some people find this kind of design rather tired, over used and old. It’s a plain text without much imagination, easy to design and falls in line with the unspoken law of less is more with colour co-ordination. Usually two, at the maximum three colours are used in this style. It remains one of the tried and true designs which earned a place on this list regardless of its age.
6. Mix It Up
If you’re partial to a different approach, mixing fonts can create an impression as well as a memorable brand. In relation to the stacked text effect, this style uses varied fonts to give the entire logo a sense of contrast. Generally, a style used on a white background, there is room for variation here too as there is no hard and fast rule as far as background is concerned.
Mixing the fonts gives a logo a sense of adventure and a sense of humour. Worked generally when there is more than a single word, different formats lend fun and vibrancy to the entire scene.
7. Negative Space
Like fashion comes full circle, so do designs and every once in a while you’ll recognise a logo that has used negative space or what is typically unused white space. Upon it is a subliminal message and an excellent example is the NBC logo with it’s “peacock” tail which came into being in 1956.It’s message was clear in that the network was able to advertise its use of colour programming which was all new and exciting at the time. It had the ability to give into flexibility when it adapted to a slight variation in 1979.
8. Line Art
Line art is an approach toward an uncluttered appearance. It became popular in 2015 and it has remained ever since. Known as mono-lines; they’re single and thin lines that are typically the same in thickness throughout the entire logo, they often comprise one colour and they’re usually black. This particular style is used primarily in the hospitality industry due to their simplicity. Their graphics have been seen to be playful as well as serious, but the address in unsophisticated in its one-dimensional appearance.
9. Minimalism
One famous logo that comes to mind is that of Chanel. A bold black font entirely in capital letters emblazoned on a white back ground. Sophisticated and very chic.
Minimalism has gained a lot of traction over the years and with its emphasis on flat with the use of as few colours as possible, there’s a sense of no nonsense straight forwardness about it. Understandably easy on the eyes, it comes across as quiet and smooth with a direct prominence that demands attention. A straight to the point design draws the eyes first to the logo and then to the striking display of products as a gallery.
10. UI-Friendly Typography
With a sense of adventure, this design is a more viable choice for those mobile devices which people are choosing over desktops and laptops as their preferred choice of computer. Google made the staggering design popular and brands took notice as logos were redesigned with a sans-serif typeface that was easily scaled and looked fabulous whatever screen they appeared on. Google had been using the serif font since way back in 1999 but in 2015 changed it to a sans-serif and it is well received by all mobile devices.
Conclusion
It’s about catching the eyes of your potential customers and your existing customers with a well-designed logo. Given consumers have more to distract them than ever before, a well-thought out and designed logo is the best investment you’ll make as you step toward the every changing world of technical scenery and devices.
Logos are an integral part of being noticed, then recognised then remembered. As your business grows, so will trends and some may even move away. But on the whole, with what you have here as an inspiration to create your own undeniable brand, you’re on your way to becoming something extraordinary.