Building a presence online can provoke real disappointment particularly when there appears to be a lack of enquiry. Your marketing structures have reached beyond email and social media pathways and still, the enquiries are in famine mode. You need to look at the cause, not the effect. Look at the scenes of your website. Your website is the first thing your prospects see, but behind all the attractive fonts and images and engaging content, you need to find out what the cause of the failure is to attract enquiry. There are several aspects to consider not least is that your website must be extraordinary. It must be beyond noticeable and above all it has to be memorable. What you’ve done in the past is gone. This is new technology and when you think of the expensive flyers you sent out that did nothing but create landfill, if your website is not enticing visitors to act, then you’ve got yourself an experience in repeat mode. You have an expensive online flyer that is doing nothing but creating expensive empty space. Capacity of Conversions You can use a variety of measures to gauge the success of your website conversions or leads. The … Continue reading 7 Web Design Mistakes That Lower Website traffic