What Is Copywriting?

Copywriting is the process of writing content, or copy, for your website. All the pages of your website – your home page, the about us section, and product or services pages – need information that helps customers and clients decide if your business is the right fit for them. Without content, your website won’t be doing its job!

Why Is Copywriting Important?

A blank page is not going to show customers why they should purchase your product or service. They need to know about your business and why they should spend time and money on your company. Copywriting gives your clients important information and advertises your business so that customers know exactly what they need to know – and why they should engage with your business.

Including enough content on your website also helps in terms of SEO (Search Engine Optimisation). Search engines like Google trust websites that have more content, proving that they are not just spam websites and are actual businesses. The more content your website has, the better.

Adding more content also increases the opportunities for inserting keywords into your website. When users search for a topic relating to your business, they use important keywords, and Google supplies them with websites based on these keywords. The more keywords and variety in keywords that your website copy has, the more likely Google will supply a user with your website.

We usually suggest a minimum of 500 words per page – guaranteeing that Google will notice your website and boosting your content above your competitors.

Why Should I Get Content Written for My Website?

At Web Wizards, we make copywriting easy for you. If you’re busy running a business, why not let our copywriting team take care of all the work for you?

Websites can often have upwards of ten pages, and at 500 words a page, it could mean spending more time than you’d like writing content instead of organising your business.

Our team does the work, so you don’t have to and provides you with high quality copywriting that sets you apart from the competition.

You want to put your best foot forward and having a high quantity of content isn’t enough – your content has to be high quality too. We thoroughly research your business niche, look into competitor websites and topics, and write the full copy for your website in a professional style suited to your business and clients. We take the time to get to know you, as the most important part of your business and ours, making sure that you feel happy and supported in the content writing process.

Our copywriting services are affordable and completely customisable – we write the amount of copy that you need for your website, whether that’s one page or twenty. We send all the copy to you for your approval, so the content that appears on your website is exactly what you want for your business. When you pay by the page, you know precisely what you’re getting.

What Is the Content Writing Process?

The content writing process is streamlined to make it as easy as possible for you.

  1. We send you a preliminary form that includes essential information such as your business’s name and type, how many pages you would like copy to be written for, and the names of these pages.
  2. We schedule an interview, either in person or over the phone, and we ask you a series of questions regarding to your business and what you would like the content to look like on your website.
  3. Our team researches and writes the content for your website while you focus on the more important things – running your business, and relaxing knowing that your content is being taken care of.
  4. We send you the content for approval and make any necessary edits.
  5. Your content is completed and uploaded to your website!