Landing pages, also known as squeeze pages are used to capture leads. Those email addresses obtained from a subscriber came from a landing page which was used to sell a product directly. A landing page is separate from the website and usually, do not share the same design as the website. There is also no navigation menu that links the page back to the home page nor does it work the other way around.
Landing pages are found at the front end of a website where digital products like eBooks, apps, courses and the like are promoted.
With WordPress, you can create a landing page. Theme solutions are introduced with plugin solutions later, and there is a list of landing page creation services that can be incorporated into WordPress.
Begin With a Landing Page Template
WordPress provides a blank theme template to use so you can add landing pages to your WordPress website. For example, Divi has a template called “Blank Page”, and you’ve got access to a blank canvas on which you can create your own landing page. Use the Divi page builder to add a CTA (call to action) for your offer. It’s here you can add text, images, maps, testimonials, whatever you like. Customisable, backgrounds can be changed, and you can save your layout to use with other landing pages.
If you don’t have a landing page template, you can create one yourself with a page template that has no header, footer or sidebar. To see how new page templates are made, check out An Introduction to WordPress Page Templates.
JustLanded is a WordPress theme that is used to create landing and sales pages and lets you choose unlimited colour schemes. With the many variations available you’re able to place an image, slider or video at the top of your home page.
At $39 JustLanded includes custom widgets, has support for shortcodes and offers more than 500 Google Fonts. The theme also has support for WooCommerce, MailChimp and Aweber. Everything you need for an attractive landing page is here.
Dragness is $38 and is a landing page WordPress theme with a drag and drop page builder. It also comes with a pricing table builder, six colour schemes and a flexslider.
Responsive design looks fantastic on tablets and smartphones and can be used to sell either a product or a service. Email signup forms can also be incorporated on the page.
At $49, this flexible WordPress theme includes two home page variations. Permatex is a lead generation form and an iPad slider in which a sliding gallery is also available. With 11 Google fonts which are all you really need to have your copy fly off the page, the design is responsive and has 12 colour pickers to go crazy with when you create any scheme you like.
Flatone Sales and Marketing Landing Page
Flattone Sales and Marketing landing page is $39 which incorporates an unlimited colour scheme, easy documentation and over 600 fonts is all done on one page. It also offers 369 image icons, includes four header variations and a slider. All responsive, it’s a stylish one-page landing page template that looks great on any digital device.
$59 gets you Kodax, a full-screen landing page WordPress theme. Optimised for tablets and mobile devices it offers the use of ten-page templates, all unique, three blog layouts and three gallery styles.
This one is more suited for the promotion of products and services rather than acquiring emails.
For professional looking landing pages, Landlr at $59 displays everything on the home page. Equipped with four colour schemes, it also comes with 249 image icons and a slider revolution plugin. Pricing tables and testimonials are also available. By changing the order of the theme settings, you get to organise different sections. The theme is once again responsive and has been optimised for search engines.
Appster is $39, a WordPress landing page theme to be primarily used for selling apps but products and services can also be promoted. With a one page layout, it includes 12 different sections for the homepage and has support for MailChimp to capture leads. You organise pages using a drag and drop method in the page builder, and the theme includes 350 image icons, an intro slider and colour schemes plus pricing and team member layouts.
$49 buys Mindlight and signup is free. Featuring parallax scrolling, built in SEO functionality and a photo gallery, Mindlight is a corporate style landing page WordPress theme.
One of the top chosen landing page plugins for WordPress that offers six pre-made templates which comprise two click-through templates, two lead generation and two sales page templates.
There are options to modify all aspects of your landing page which includes SEO details, background colours, your logo and headlines. There’s a lot more going on with this plugin, videos and call to action buttons are easily incorporated as well. MaxInbound is $49 for a single license with one year updates included and an unlimited creation of landing pages.
Instabuilder is $77 and can be installed on 3 domains that you own, while the unlimited license is $97 which can be installed on unlimited domains that you own. Instabuilder can be used to create a lead and squeeze pages, sales pages and those one time offer only pages. There are 70 pre-made templates, loads of marketing graphics and this plugin includes shortcodes.
Moonlander at $16 is a plugin and integrates a MailChimp subscription in the design. It displays a countdown until the date of launch and displays links to your profiles on your social media platforms which includes Twitter where your feed can also be integrated into the design.
Wrapping it Up WordPress remains as popular as ever and is the marketer’s go-to because of its flexibility and with the number of free and premium landing page templates available, there’s plenty to choose from. Plugins are highly recommended if you want to add landing pages through an existing WordPress installation.
Web Wizards is a custom website designer and we only use our own custom designs and do not rely on template as you can see here.