How To Introduce Your Blog And Maintain A Healthy Reach With Pinterest Group Boards
Have you considered Pinterest?
Facebook has taken precedence but did you know Pinterest has become the second largest source of social media driven traffic to websites all over the internet. In fact, it has become the go-to platform for more adults than the younger masses who tend to gravitate to Instagram. Hence, Pinterest is one of those sources of traffic that will become paramount to your marketing strategies.
Whilst you might already have an account on Pinterest; are you using this platform to its full potential? Because if you’re not, you may just be losing the advantages and opportunities presented by this diverse marketplace.
Pinterest is about group boards and group boards have become a valuable way to get the attention you need whilst drawing prospects toward your blog posts and ultimately your website. There is an audience that extends beyond Facebook and Twitter and it is found on Pinterest. We’ll discuss the purpose of Pinterest group boards and how they work so that you can get a clear idea yourself how to join, find and get the most out of them. If you’re looking for more traffic to your website, and who isn’t, then we suggest you read the content herein.
What is a Pinterest Board and How Does it Work?
Pinterest is like a page of emotions and attitudes that reflect an ambience of response and personalities. It’s where several upon several people take a portion of you via the content you provide. When you click on a pin, you’re taken back to the site where it originally came from. There are regular and group boards. Group boards are for multiple people (minimum collaborators 5) providing content to the same board which is similar to a regular board that belongs to an individual.
It appears that group boards have massive followings given there are a thousand ideas that several people share. But the beauty of the boards is that it is a promotional tool that is used to present highly engaging content that is inevitably re-pinned and share across many follower boards.
How Do You Find A Group Board?
Searching sometimes doesn’t remedy the situation and with time easily lost on Pinterest due to the highly generous amount of boards, you’ll often discover yourself spending hours there. Scrolling through the board lists can become a tedious exercise too. So, using a group board directory or the PinGroupie is your safer bet. Using these tools can save you tonnes of time. Searching for group boards about blogging for instance yields the top results and you’re quickly directed to where you want to go.
Why Join a Group Board?
Before you join a group board, consider the relevance of the pins to your own niche. You need to stick close to your website, what your image and brand are and prioritise your pins. If you begin pinning stuff that isn’t relevant to your site, you’re not going to get the kind of traffic you want. Check the number of followers on the group board which should be larger in number than your own count. Smaller boards may still assist your blog to reach new visitors, however, only if they are relevant to your brand. Lastly, how many collaborators are on the board? Large numbers indicate the ability to take new contributors, small, however, is kind of difficult to join but anything is possible.
For example, if a board has 300,000 plus followers and all the recent re-pins are climbing into the thousands, the boards probably has about 700 collaborators. The board is probably very actively accepting new pinners so acceptance is high.
How to Join Group Boards
Some pinners explain how to join their board in the description, otherwise, you’ll need to identify the owner of a group board. You can do this by following all their boards, or at least the group board, then make contact, including your email address.
You can do that with a comment or a recent pin the owner has pinned or via a contact form in the description. If you can’t locate an application process or the method of joining is not clear, it may be that the board is closed to new members. But once again, if you are compelled, you can still reach out via the above method and provide your email address for a response. Ensure you’re concise, let the owner know you would like to join the group board, and why you wish to join.
A Few Tips On Expanding Your Reach
1. If you haven’t verified your website with Pinterest and enabled Rich Pins, do it. Providing a title of your uploaded pin increases the chances of being discovered and receiving engagement.
2. Your pins need to be worthy of Pinterest. Using good quality photographs or a collage is the way to get your message to your target audience. Include a text overlay with the name of your blog post.
3. For example, if your passion is cooking, share a good quality photo of your dish, use a text overlay to briefly headline it, then underneath, describe the dish, include your website and your blog. In fact, for some inspiration to get you started, check out some of the biggest food bloggers on Pinterest.
4. Like Facebook, share other pins and be consistent with pinning times. You can manually pin if you want or you can use one of the Pinterest Scheduling Tools.
You might, after a while, consider creating your own Pinterest group board. You start it as you do any other board and begin pinning relevant content. Then you provide the rules of the board and include an explanation to let your followers know how to join in the description. Invite relevant pinners that will collaborate by posting in a Pinterest thread on a Facebook blogging group. Your board will group and you’ll have people asking you to join.