Social media has grown into a fantastic business resource over the past decade, and if used in the right way, it can be a successful marketing tool.
While regular posting, updated business information, and great content can help boost your engagement and impressions organically, other parts of Facebook can be used to increase your marketing reach, with both paid and organic options for those businesses on a budget.
Here are our top three ways to upgrade your Facebook marketing and grow your client base.
First launched in 2007, Facebook ads allow businesses to pay for advertisement places within the Facebook website and app. Over time, these advertisements have become more intuitive and customisable by the company.
Facebook guides the user to choose an ad objective, such as increasing reach or brand awareness, or sales on their website. This helps customise the ad for that particular objective, and Facebook can measure the success of the ad by the set goal.
The audience is an essential factor when creating an advertisement. Users can create a core, custom, or lookalike audience. When making a core audience, business managers can distinguish their audience by age, location, gender, languages, and even interests and behaviours so that only the right people are going to view and interact with the ad. This increases the likelihood that the viewer will click on the ad and continue through to the business’ website or Facebook page.
Custom audiences specifically target people who have already interacted with your business, whether online through Facebook or in person, via reviews that users have left. Lookalike audiences collate the data from an existing Facebook page and the kind of people that interact with it, and Facebook finds and targets users that are similar to this audience.
With Facebook ads, users can also decide where they want to place the advertisement and how much they want to spend. If you have a small business and want to set aside a small amount for Facebook ads, you can set a daily, weekly, monthly, or lifetime budget depending on your needs.
Considering your audience is not just a factor when creating a Facebook advertisement. Facebook Audience Insights are an excellent way to see exactly who is following your Facebook page, and be able to cater your content towards your audience. Facebook Audience Insights gives information on the age and gender of your followers, what countries they are located in, and the top cities they come from.
From your Audience Insights, a target audience can be created. This audience consists of followers who are more likely to engage and interact with your page and then go on to purchase your product or service. Data from your Audience Insights can be combined with the data from your Post Engagements to see the demographics of followers who like your page and the most engaging content. These two aspects come together to give your business the perfect target audience, and you can now start to cater content towards this audience.
Through Facebook Ads, you can create multiple target audiences, so if certain products or services your business sells generate engagement and sales from one select group of followers, while a completely different demographic targets another, then you have the option to go after both.
Facebook groups are where businesses and people connect and communicate. They aren’t just for promoting your business but for engaging with your clients and creating a community around your products, services, or ideas associated with your business. Being active in your Facebook group and interacting with your clients builds loyalty and strengthens relationships. Existing and potential clients and customers aren’t just interested in your product or service; they also want to know about the business style and the people they will be interacting with. Creating a group also gives your business a personal touch.
Aside from building a loyal customer base, Facebook groups also allow for different marketing kinds than you would usually find on social media sites. You can share exclusive content from your brand or business and let members in on early sales or group-only deals. It encourages interaction with your company and can increase sales if used in the right way.
If you want to upgrade your Facebook marketing, visit our contact page to get in touch with one of our team members, or to book an appointment.