Responsive Website and Design Applications
You may have heard developers throwing around the words “Responsive Website Design”, but what exactly does that mean? A responsive design means that your website will be displayed correctly when viewed on almost any device imaginable. This means that your consumers can use any device whether it be a mobile phone, tablet or desktop computer and your website will automatically adjust itself to fit the screen. With current statistics showing that more people access websites from mobile devices than desktops you need to ensure that your customers are seeing the best version possible of your website so that you are able to capture their attention and imagination.
To understand why having your website designed responsively is so important, you should consider the user experience for your customers. Let’s imagine that you are out and about and need to view a website from your mobile phone, consider these two scenarios.
The first website is basically a scaled down version of a desktop website. It has small text that is very hard to read and that makes it hard to navigate your website to obtain the information that you are searching for. Sure, your customers can pinch their fingers on the screen to zoom in and out but this severely lowers the overall experience.
The second website is specifically designed to be responsive on mobile devices. IT’s easy to use and all information is presented well and is easy to read. Images and large text are used as click throughs to internal pages and your phone number is clickable so they can contact you easily. Which website would you prefer?
This is a pretty easy choice for most people, they will choose the website that is easier to use. The easier you make it for your customers to find what they need and contact you then the higher your conversion rate will be. The number one objective of your website should be conversion and a responsive website is your first step toward a successful website.
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