6. Promote & Market
The live website is the beginning of your online presence – there is so much more that can be done to get your website front and centre on Google. Your live website is your shop front – but if you don’t direct people to the shop they’ll never know you’re there unless some extra steps are taken.
We include on your website Google Analytics and SEO tagging on each page. These 2 things will give you a small leg up as far as Google is concerned – that is it helps your important key words and phrases to be indexed by Google. The analytics can help you track the web traffic, that is how many people visit your website, how long they stay on the site and where the traffic is coming from.
There are many paths to getting your website on the front page of Google searches, each with their own merit and costs.
SEO – Search Engine Optimisation produces best long term results as potential customers find your website through targeted searches. This is an investment well worth making – we encourage this to be part of your marketing budget – this will out perform nearly every other R.O.I. (Return On Investment)
Google Adwords – This can be part of your marketing campaign often producing quick results when well thought out and managed. Although long term SEO will provide the best results Adwords are a great adjunct to it – we can help guide you in the often tricky world of Adwords management.
Social Media Marketing – Think of how much time people spend on Facebook, Twitter, Youtube and Instagram, and the list goes on. If you want to join in the social conversation and get your message across with potential clients Web Wizards can investigate and discuss with you whether this suits your market segment.