Responsive Design and Website Applications
Having a responsive website means that it will be able to be viewed correctly on almost any device your customer can get their hands on. Whether its viewed on a mobile phone, tablet or your desktop computer, your website will adjust itself to fit the screen currently in use. This means that your customer will view your website content as you intended and in the most aesthetically pleasing way possible. More than 50% of all website visits are now viewed through a mobile device. If your website can adjust itself to be viewed perfectly on all of these displays, then you can be sure you are doing your best to engage your customers.
To really understand why a responsive design is of such importance to your website it’s best to think of things from your consumers point of view. Imagine visiting your website on a mobile phone, what information would you like them to see first? Let’s compare 2 websites.
The first website is simply a smaller version of your current desktop website. The text will look very small on your mobile device and this will mean that the user will need to manually zoom in and out of each area using their fingers. Now imagine trying to navigate your whole website this way. It makes for a very frustrating experience.
The second website is a responsive design. It has been made to be used on all screen sizes and the mobile version has large icons or images that act as click throughs instead of small pieces of text. All of your content is display in an easy to read font and size and does not require any extra work by the user. How much better is that!?
Most website visitors are more likely to engage with your website if it is mobile responsive. It makes it easier for them to contact your business because it was designed for ease of use. A large phone icon will initiate a call to your business and more efficient menu makes the whole website experience easier. Converting a website visitor to a potential customer should be the goal of any website. Find Out More