SEO and Adwords FAQ’s
What is Search Engine Optimization?
It is marketing that is focused on getting your website to appear on the Google maps or underneath on the front page of search results for specific keywords.
The majority of potential customers use Google to search for goods and services. If you aren’t there you won’t be found.
If you aren’t found you won’t get calls or enquiries. It’s that simple. SEO is the process of optimizing a website’s content and structure to increase its visibility in search engine results pages (SERPs) for specific keywords or phrases.
Why is Search Engine Optimisation important for businesses?
Search Engine Optimisation is important for businesses because it helps them to appear higher in search engine results pages, which can drive more traffic to their website, increase brand visibility, and ultimately generate more leads and sales.
How does Web Wizards SEO Services approach Search Engine Optimisation?
Web Wizards SEO Services approach Search Engine Optimisation by talking to the client about their past customers, potential customers and their ideal customers, doing key phrase/keyword research, creating a list of key phrases that customers are searching for, providing a written quote with guarantees on SEO performance, providing a baseline ranking of key phrases, and setting up a monthly success report to show progress.
What is the importance of being on the front page of Google search results?
Being on the front page of Google search results is important because it can increase website traffic, brand visibility, and generate more leads and sales. Generally, 80% of people looking for goods and services click on websites that display under the ads, and being on the front page when potential customers search for keywords related to your business is critical.
How can businesses in Perth benefit from the SEO services of Web Wizards SEO Services?
Businesses in Perth can benefit from the SEO services of Web Wizards SEO Services by having their website optimized for search engines and appearing on the front page of Google search results, which can drive more traffic to their website, increase brand visibility, and generate more leads and sales. Web Wizards SEO Services also provides guarantees on SEO performance, a monthly success report to show progress, and regular meetings with clients to ensure that everything is on track.
What are some common techniques used by SEO agencies that should be avoided?
Some SEO agencies use illicit techniques to manipulate search engines. These techniques should be avoided at all costs as they can cause long term damage to your online presence.
What steps does Google recommend brands take when choosing an SEO company?
Google recommends conducting a two-way interview, checking references, requesting an audit, and discussing with other decision makers within your business before deciding on an SEO agency.
What is the recommended timeline for seeing results from a good SEO strategy?
A good SEO strategy can take three months to six months before you can expect to see real search results from strategy implementation.
What should be the focus of a good SEO strategy?
A good SEO strategy should aim to not only create a search-friendly site, but also a user-friendly site that aims to improve the searchers’ entire experience.
What should brands look for in a good SEO agency?
Brands should look for an SEO agency that is genuinely invested in their business, interested in learning about their business from a holistic standpoint, and genuinely cares about their business goals, customers, and other existing marketing efforts. Additionally, the SEO agency should suggest SEO improvements that align with Google best practices.