Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Branding is a concept that has been used in all industries and is important to almost every business across the globe. Why...
Brand vs Branding What is branding, and how is it different to your brand? A brand is the features that differentiate your company from all of the others. It’s your business name, logo, style colours, design, even your slogan. On the other hand, branding is how you...
