Brand vs Branding What is branding, and how is it different to your brand? A brand is the features that differentiate your company from all of the others. It’s your business name, logo, style colours, design, even your slogan. On the other hand, branding is how you...
Social media has grown into a fantastic business resource over the past decade, and if used in the right way, it can be a successful marketing tool. While regular posting, updated business information, and great content can help boost your engagement and impressions...
SEO is a term that gets thrown around a lot on the internet. If you’re starting to poke around in the digital marketing sphere, it can seem a little complicated, but when you break down SEO into the basics, it’s not as daunting as you might have thought. What is SEO?...
Google My Business is an online tool that allows business owners to make their company and website known to Google and potential clients. While even inputting the most basic of information in Google My Business can help users find your business in Google, recent...
Designing a website is one thing but creating a website that ranks well is another. In the first stages of designing your website, SEO may not even cross your mind, but prepping your website for life outside of the design space is just as important as colour schemes...
