The internet is constantly updating and changing. New designs evolve, trends come and go; everything is moving onto the next big thing. Particularly in the last decade, businesses have had to stay on top of the trends or risk falling behind, and as an online representation of your business, your website needs to be updated too.
So, when is it time to get a new website?
As a general rule, we suggest every two years. Websites can take time to build, particularly advanced websites, and so it’s not economical or efficient to be constantly trading in your website for the newest model. Instead, take a look at your website and discuss with your team if it needs a change. There are a few clear signs that your website should be revamped, and if you can relate to the following statements, then it is definitely time to give your website a makeover.
Here are our top signs that your business needs a new website:
Your Business Is Changing
A website represents what your business is; it is a space for your clients to see what kind of business you run and what your values are. If your business is changing, then it’s time to update your website. Maybe you have developed your business in the past couple of years with new products, services, or branding, or perhaps you have gone through a period of growth with new staff, a new office, or even several business locations. Having a new website will solidify your success and let new and existing customers alike celebrate the changes to your company. A new website is also an excellent opportunity to promote your business through social media.
Your Design Feels Outdated
Design is a major feature of any website, and if you feel as though your website is falling behind design-wise, then it is definitely time to update your website. Design trends are constantly changing, and although we shouldn’t judge a book by its cover, looks matter when it comes to websites. Clean, modern, and aesthetically pleasing websites are more likely to be appealing to potential clients rather than outdated designs. If your design is crowded, uses unappealing fonts, or has blurry photos, then your clients may think twice about conducting business with you. Putting your best foot forward is a guaranteed way to entice clients – but looks aren’t everything. Your website has to be user friendly as well.
Your Website Isn’t Functional
How many times have you clicked out of a website for taking too long to load? Or been unable to find a page on the website due to navigation issues? For clients to be able to purchase your product or service, they first have to access your website, and so an impractical and inaccessible website may deter your customers. When building a new website, our team tests that it functions just as it should, and continually updates and check on the website to ensure that our clients (and their clients) are getting the best service. With new advances in technology, such as new plugins and devices, your website has to be ready for anything.
Your Site Isn’t Mobile Friendly
If your website isn’t mobile-friendly yet, then you are missing out on over half of your potential customers! Over 50% of people in 2020 accessed the internet through mobile devices. As we’ve discussed in a previous blog post, Google favours websites that are mobile-friendly, and in 2020, switched to mobile-first indexing, meaning that the mobile version of a website is the one that appears in the search engine results page (SERP). Google has developed a test for websites to see if they’re mobile-friendly, and if your page doesn’t pass this test, it is time to upgrade your website to incorporate mobile-friendly features. Fast loading times, tappable buttons, and large text are all features that your website should have.
If your website is in desperate need of a pick me up or just needs a regular check-up, talk to our team about sprucing up your website. Visit our contact page or check out our portfolio to see how we’ve taken our clients’ websites to a whole new level.
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