Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
Branding is a concept that has been used in all industries and is important to almost every business across the globe. Why is branding important ? Quite simply because a brand represents your marketing and business identity of who and what you are. Branding can even extend to giving information to a customer of how trustworthy your business is.
What is involved in branding ? :
- Colour Schemes
- Logos
- Images and videos
- Corporate Voice
- Typography
These only scratch the surface of branding but should give you the information required to build a knowledge base and give you the concept of why and how branding affects your business.
Colour and Colour schemes: Every well designed business has it’s own colour palette and scheme that represents the design of their business. While designing your business colour scheme keep in mind who your audience is, for example choosing a fluorescent colour scheme may not work to well for a business in an industry with elderly people. A very common rule of thumb that is used in the design industry is the “60-30-10” rule. This means you choose three colours and put one to use with each percentage, as this gives a nice flow to a design. Analysing your competition can also give tips to the type of colour palette you should go for. For example if there is a large amount of dark colours used in your industry, use psychology and think as to why this may be the case.
Logos: Logos are very important as they are visual representation of who and what you are as a business. They are on the face of almost everything your business produces and help people recognise your work and link it to who you are as a business. Your logo should create a memorable experience for you customers.
Images and Videos: Images and videos are the two main cores of advertisement, and advertisement is one of the main cores of owning a business. Without advertisement for your business, no one would be able to find who you are and what you represent. You should really focus on the images and videos you produce for marketing reasons as they can be a very powerful form of marketing and promotion for your business.
Corporate voice: Your corporate voice is the establishment of personality for you as a business. There are a lot of reasons of the importance as to why a personality is important from your business. It helps you separate from the crowd and show you as an individual. This allows you to stand out and attract a customer base that is more suited to your goals and concepts which will eventually lead to more loyal customers.
Typography: There is an old saying in the graphic design industry that says “Font speaks louder than words.” which is especially true when you are trying to give a visual representation of yourself. Remember typography is just a form of design and certain types of fonts can be more appealing to your directive audience so don’t forget to use this to your advantage!
Overall we hope this article has given you the idea of what branding is and why it is so important to you as business. It can really make a big difference to so many factors involved in your industry and the customers you are targeting, so make sure to do your research.
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