Blogging has been around from the early days of the internet, and there’s no wonder why it is still so popular today! From cooking and crafts to health and well-being, even finance and business, blogs on every topic imaginable are available on the web. Blogs not only help users learn more about the world around them, but they are also an invaluable tool for businesses.
Here are our top reasons why your business needs a blog.
Blogs help with SEO
SEO, or search engine optimisation, is a ranking of how high your website sits on Google. The closer you are to the top for a particular keyword, the more likely users are to click on your website. Blogs provide websites and businesses with a greater opportunity to increase the number of keywords and links on their website. More text means more real estate for important keywords and opportunities to include backlinks, and blogs are the perfect place to do that in.
A blog on why businesses need blogs, for example, will include plenty of keywords related to that topic. At this point in our article, we’ve mentioned blogs or blogging ten times, and businesses five times. Not only that but secondary keywords, such as ‘SEO’ or ‘keywords’ have also been mentioned, tying the idea of SEO to our post. Here’s a link to our SEO page, where you can see how we can help your business with SEO.
Blogs have a long shelf life
With the fast-paced nature of the internet and social media, and posts moving through so quickly, it can be hard to capture the attention of your audience. The average shelf life of a Facebook post is 3 hours, and a tweet is even less than that, at 2 hours. If users don’t immediately engage with it, then there is a high chance that they won’t come back to it later down the line.
Blog posts, however, exist on the internet forever. They are ‘evergreen’ content, as not only is the form of the post more likely to survive the first few hours on the internet, much of the content that is used in a blog post can be used and revisited again and again. Blog posts on cooking or well-being tips, for example, are never going to go out of style, and many people will return to the post later.
In researching for this post, our team visited other blog posts on the topic, some of which have been on the internet for five or more years! Evergreen content is constantly being revisited and being used to educate users, and your blog content could even inspire your users to visit other parts of your site to learn more about your business – like our About Us section, or our Web Development page.
Blogs demonstrate your knowledge
If you have been in your business for quite some time, you have probably gathered a wealth of knowledge about your niche or industry. It’s time to share that knowledge with your customers and other users.
Educating your customers about what you do may seem like giving away trade secrets, but it’ll only inspire your customers to reach out to you. Teaching your clients about your business will empower them to be able to make decisions about whether to choose your products or services. For example, a blog post about the environmental considerations of your timber business would ensure your clients that you are a sustainable business, and they might be more inclined to purchase your timber.
Blogs that demonstrate your knowledge also demonstrate your experience and your position as a reliable and trustworthy business. Customers want to know that you can get the job done, and showing your skills will not only give them the assurance that your company knows what they are doing, but also develops your reputation as a top business in your industry.
Blogs provide content for your social media
Stuck on what to post to your business’s social media? We’ve got you covered. Your old blog posts make the perfect content for your Facebook, Instagram, or Twitter, and you’ve already done most of the work.
Revisit old blog posts to see which ones performed well, and repurpose them as social media posts. As most blog content tends to be evergreen, the content will still be relevant for your ever-changing social media platforms. It’ll even breathe new life into your blog post, and you may find that the content performs better on different platforms. Reviving blog posts can also spark new interest in your niche, and encourage new followers or clients to check out your blog. It’s a win-win for everyone.
To see how we can take your blog and social media to the next level, visit our contact us page to get in touch. We look forward to seeing you soon.