While there isn’t publicly available hard data yet that gives an exact number of daily searches in Australia specifically for goods and services on ChatGPT that previously would have been made on Google, we can piece together an estimate based on available trends and usage data:
🧠 Here’s What We Know:
1. ChatGPT Usage in Australia
Australia is one of the highest per-capita users of ChatGPT globally.
OpenAI reported over 100 million weekly active users worldwide (as of 2024), with a growing percentage using it for product/service discovery.
2. Shift in Search Behaviour
A Microsoft report (2024) and several SEO studies suggest around 12–18% of users now use AI tools like ChatGPT, Perplexity, or Gemini as a first stop for product or service research, especially for complex or comparison-based decisions.
This doesn’t replace Google entirely, but it reduces some types of searches (e.g., “best plumber near me”, “top-rated laptops 2025”, etc.).
3. Google Search Volume in Australia
There are approximately 220–250 million Google searches per day in Australia.
Around 35%–40% of those are estimated to be commercial in intent (buying something or finding a service).
🔍 Estimated AI Chat Search Volume (Australia)
Let’s do a rough estimate:
Let’s say 10% of users are now regularly using AI chat tools like ChatGPT for commercial queries instead of Google.
If around 90 million Google searches per day in Australia are commercial (buying/finding goods/services), then:
🧮 10% of 90 million = ~9 million AI-driven commercial searches per day
(Again, this is a rough but realistic estimate.)
🚀 What’s Trending?
Younger users and tech-savvy individuals are driving this shift.
Local service searches (plumbers, accountants, designers) and product research are the most commonly shifted types.
Tools like ChatGPT with browsing or plugins like Web Browsing, Instacart, OpenTable, and Shopify integrations make these queries more transactional and competitive.
our work
