Ecommerce Shopping Cart
Website Development

online shopping with dog
Who gets frustrated when searching the web to shop and come across Ecommerce sites that leave you confused and frustrated? WE DO and most likely everyone but the hardened shopper. You are clicking every button you can find, trying to filter the searches and getting nowhere but in a loop. Or even worse you’ve finally got through that nightmare and now don’t know how you’re supposed to pay for it or when you are going to get your purchase. Why is that? It seems simple doesn’t it? How hard can it be to build a shopping cart website?

Well we know unless the design is spot on with every aspect of your Ecommerce website considered it could lead to the same scenario – annoyed customers.

That’s why we place such an emphasis on good design principles. We want your customers to be interested and assured the moment they land on your home page. They know what your business is about, your brand is clear and straight away they are funnelled to their area of interest.

Our merry band of web designers and developers understand these two elements need fusion. When a designer understands web code they know how to design appropriately and a developer can communicate the parameters of code to the designer. This symbiosis leads to a well-designed Ecommerce website that is highly functional and provides a seamless user experience.

While we use and recommend WooCommerce we can assist you with Shopify shopping cart websites as well. Or we can migrate your existing ecommerce site to the WooCommerce platform.

what’s included in your ecommerce website:

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custom design

Our designers incorporates your brand, your functionality and all shopping cart elements for a seamless customer experience when they create a custom design for your new ecommerce website.  The design impacts so much of your store’s credibility, with less than a second to make a first impression. It’s about how it makes customers feel that creates an emotional connection between buyers and your products. 

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products & content

You might have five products or five hundred and they will look amazing with our design and functionality added. We help you load your products via spreadsheet, including adding product images and customer information.

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most popular ecommerce platform

We highly recommend WooCommerce as the ecommerce platform to use. It is part of the WordPress family so is endlessly customisable and flexible with a plethora of ecommerce plugins, free and pro versions, to add almost any function to your site. Plus there are no ongoing fees for WooCommerce, unlike other online platforms.

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payment gateways & shipping

There can be a minefield of payment and freight options for your shopping cart website – we’ve seen and dealt with most of them and will guide you through. We’ll help you compare bank options with online payments systems like Square and Stripe. We’ll look at your products and advise if Australia Post or another type shipping is best for your type of freight.

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instructions & training

Before the excitement of launching your new online store we will provide web and ecommerce training for you. There is a lot to learn but once you do you can unlock the power of your WooCommerce website. You’ll learn how to add products, manage clients and orders, market with coupons, put items on sale and generally bend the website to your will, well almost.

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hosting & support

We can save you so much hassle when we host your shopping cart website – our fast local hosting ensures great customer experience. Your website is safe with our daily backups and can be accessed easily by our team if you need changes or updates. Plus when you host with us we are just a phone call away for editing support or remote login to help you.

Let us help you create a WOW ecommerce solution for your online business. We have years of experience to share with you, we’ll help you find the best design and functions for your customer’s interactions with your shopping cart site.

We recommend a one on one discovery meeting with our team. We’ll discuss your goals, your brand, your products, your customers, your marketing and create a solution driven website. There are hundreds of options to suit your business model and increase sales, whether you sell locally or worldwide.

shopping cart websites

Ecommerce Design

An Ecommerce website needs a clear and concise layout. Our team focuses on creating a well-organized homepage with easy-to-use navigation, clear categories and subcategories, and a prominent search bar that helps users find what they are looking for quickly. We believe that the website's layout should be intuitive and easy to navigate, making the user's journey smooth and enjoyable.

We place a strong emphasis on the product pages of an ecommerce website. Our experienced designers understand that high-quality product images, detailed product descriptions, and customer reviews are crucial to converting potential customers into buyers. We also ensure that the product pages provide users with all the necessary information, such as product specifications and shipping details, to help them make an informed decision. Our team creates clear calls-to-action that prompt users to add products to their cart or wishlist, and ultimately complete their purchase.

We're all about creating ecommerce websites that are not only visually appealing but also provide a seamless user experience. We believe that design diversity is crucial when it comes to ecommerce websites, and that's why our team of experienced designers use a variety of processes to create a unique and attractive ecommerce design for each client.

Our first step in designing an ecommerce website is to understand your brand and target audience. We work closely with our clients to understand your brand values and messaging, as well as your target audience's preferences and behaviours. This helps us create a design that resonates with the target audience while also staying true to the brand's identity.

Once we have a clear understanding of these objectives, we move on to the design stage. Our designers create a layout that is easy to navigate, visually appealing, and optimised for conversions. We use a range of design elements, such as typography, colour schemes, and imagery, to create a design that is unique to your brand and stands out from your competitors.

By using a range of design processes and techniques, we create a unique and attractive ecommerce design that helps our clients stand out in the crowded online marketplace.

Our graphic designer along with the team goes through several design stages to ensure your shopping cart website reflects you and your business.

Pre-Design Creation: Before the design begins we will have already had discussions about what you want to focus on, what your target audience is and any special functions you need. You’ll receive a design brief where you can explain more about what you want for your website’s look and feel. And this is the time to start gathering your “stuff”.

Gathering Requirements: Once the graphic designer receives your brief back we’ll start collecting your design and content assets which includes your logo, your branding guidelines (if you have them), images and text content.

Research and Analysis: The designer researches your industry and competitors, identifies design trends, and analyses user behaviour to inform the design decisions.

Wireframing: The designer creates a wireframe to map out the website's structure and ensure an intuitive user experience.

Visual Design: The designer creates the website's visual design, including typography, colour scheme, imagery, and other graphical elements, aligning the design with your brand. And the great thing is we share this design with you on a collaborative platform so you can review at your leisure and make comments and suggestions that are sent directly to the graphic designer.

Design Finalisation: The designer finalises the design and gets your approval to hand the design over to the development team to begin coding the complete Ecommerce design into the vision you have had for your ensure the website is optimized for speed, accessibility, and search engine optimisation.

WooCommerce Shopping Carts

We LOVE WooCommerce. Oh boy, where do we even begin? Developing an e-commerce website using WooCommerce is like a superhero for small businesses looking to conquer the world of e-commerce! Our team will create a web design that, like Superman, can overpower the opposition.

Let’s talk about what WooCommerce actually is. It is an open-source plugin that integrates with WordPress, the world's most popular website builder. As specialist Wordpress web developers we love how the two platforms co-operate with each other. WordPress and WooCommerce are a powerful combination for creating an online store. They work seamlessly together, are highly customisable, and have a large community of developers and users who are constantly creating new plugins and extensions to make your website prettier, faster, cleverer and performing almost any function to make your life easier.

The Why

WooCommerce is so user-friendly that even your nanna can use it (no offense to nannas, of course!). It's easy to manage your products, communicate with your customers, receive payments and ship out the orders, which means you can spend more time selling and less time trying to figure out how to use your shopping cart system.

WooCommerce is so flexible that you can make it do pretty much anything you want. Want to offer a coupon code for a limited time only? Done. Want to ship to Uzbekistan at a reduced rate. Want to sell digital products alongside physical ones? Easy peasy. Want to integrate with a specific payment gateway? No problemo. In fact for just about any e-commerce management or marketing scenario we can find a solution.

The Web Wizards team have extensive experience in building shopping cart websites using WooCommerce so we’ll listen to what you need and come up with best solution. We have honed our skills in utilising its various features to create exceptional online shopping experiences for our clients' customers.

It's Popular

E-commerce web development is the process of creating online stores that allow businesses to sell their products or services on the internet. With the boom of online shopping, e-commerce web development has become an essential part of many businesses' digital strategies. One of the most popular e-commerce platforms is WooCommerce with over 5,000,000 websites using it. It is THE most popular E-commerce platform with 23.43% of the market share worldwide.

It's Powerful

E-commerce web development using WooCommerce is a powerful tool for businesses looking to bring their bricks and mortar sales online and to the next level or for those who want on line presence only. As a web agency, we have worked with multitudes of clients to develop successful online stores using WooCommerce, and we have seen first-hand the benefits it can offer you as a shop manager from an administrative point of view as well as allowing customers a streamlined purchasing process.

 

 

 

Flexible Functionality

WooCommerce offers a wide range of features and functionality, including the ability to sell physical and digital products, manage inventory, process payments, and handle shipping and tax calculations.

This flexibility is one of the biggest advantages of using WooCommerce for e-commerce web development.

In addition to our experience in using WooCommerce, we also have a deep understanding of the latest web development trends and technologies. This enables us to integrate other useful features such as payment gateways, shipping methods, and custom product configurations into your e-commerce website, resulting in a more engaging and efficient shopping experience for your customers.

Customisation

One of the key benefits of using WooCommerce is the level of customisation it offers. We can tailor your online store to meet the specific needs of your business. This means you can create a unique and engaging online shopping experience for your customers, which can help to increase conversions and drive sales. As a web agency, we work closely with our clients to understand their brand and their target audience, and we use this knowledge to create a custom design that will resonate with your customers.

Easy To Use

WooCommerce is so easy to use. The platform is intuitive and user-friendly, which means that even if you have little or no experience with running a shopping cart website, with some training from the Web Wizards team, you can still manage your online store with ease. This allows you to focus on other areas of your business without having to worry about the technical aspects of running an E-commerce site.

From your customers viewpoint, the benefits of using a WooCommerce-powered online store are numerous. Firstly, they can enjoy a seamless and intuitive shopping experience, with features and options such as product search and filtering, product reviews, and related products all helping to make their experience more enjoyable. Additionally, with the ability to process payments securely and quickly, customers can complete their purchases with confidence, knowing that their personal and financial information is safe.

E-commerce web development using WooCommerce is a powerful tool for businesses looking to expand their sales online. As a web agency, we have seen the benefits it can offer both shop managers and customers, including customisation, ease of use, and flexibility.

You can work with our team at Web Wizards where we specialise in WooCommerce development. You can create a unique and engaging online store that will help to drive sales and grow your business.

Wholesale-Retail Ecommerce

There are multiple avenues any business can have when selling online. Are you a retailer who wants to start selling wholesale? Or maybe a wholesaler who sees a gap in your market to get a retail shopping cart up and running. Perhaps your just starting out in one of these areas. We have done all of the above and have a great grasp of the positives and pitfalls to look for when developing your shopfront online.

A retail WooCommerce website is geared towards individual consumers, with a focus on individual product sales, while a wholesale WooCommerce website targets businesses or individuals buying in bulk, offering discounted pricing, minimum order quantities, and specific payment and shipping terms for wholesale transactions. Or your website can be bother with a retail store online with a wholesale login for your wholesale customers where they can find their prices hidden from consumers.

Retail

A retail ecommerce website enables customers to purchase physical goods, services, and digital products online instead of in a physical store. If you already have a retail store you can increase your exposure and sales by offering your goods online.  We have developed shopping cart websites for individuals and businesses that sell only a few products through to thousands. There are multiple solutions we can offer to fit with your budget, experience and goals.

Are you missing out on sales by not going online? Probably. You could be selling while you sleep while the website handles orders and receive payments. There are multiple options for payments and shipping we will guide you through and an almost unending array of options for marketing, social media integration, invoicing, freight and shipping, accounting integration, subscriptions, live chat and beyond.

Wholesale

With a wholesale WooCommerce website you can target businesses or individuals who buy products in bulk for resale or internal use within their own business. We can configure your site to show both the regular retail price and a discounted wholesale price, which is offered to bulk buyers. Or it can be a login only to see prices. 

Wholesale websites often require a minimum order quantity to qualify for wholesale pricing. This can be configured and individualised for different levels of wholesale pricing or preferred customers.

Your site can be set up to accept user registration and customers await wholesale account approval before accessing wholesale pricing and being allowed to purchase.

You may want your wholesale website to offer payment terms, allowing wholesale buyers to make purchases on credit and pay later. We can add a WooCommerce invoice gateway option for your customers on the checkout. The invoice payment gateway lets your customers checkout without paying and you can invoice separately via your accounting software (eg Xero or MYOB).

As with Retail websites there are multiple configuration options for Shipping, Payments, Marketing, Automations, Tracking, Newsletter Sign Ups, Coupons and so much more. We can go over all the possibilities with you to help streamline your B2B wholesale website.

Retail/Wholesale

What about when you want to run both parts of the business?  A front facing retail shopping cart with the option of your wholesalers accessing the wholesale prices as well. This can be done 2 ways - one website that has both functions, or a retail site that has a wholesale sub-domain where the wholesale site is hosted. There are pros and cons for both solutions and we'd be happy to discuss the best option for you.

Payments Gateways

A seamless checkout process is key to a successful ecommerce website. Our designers create a checkout process that is simple and easy to navigate, while also being secure and trustworthy. We offer multiple payment options and provide users with a clear summary of their order before they confirm their purchase. Additionally, we provide the option for users to create an account to streamline future purchases and build customer loyalty.

 

Payment Gateways to Integrate with WooCommerce

Payment gateways are an essential part of any online store, and integrating one with your WooCommerce website is a must. But what exactly is a payment gateway and why do you need it? A payment gateway is a service that securely handles the transfer of funds from your customers' bank accounts to your own. It acts as a mediator between your website and the bank, making sure the transaction is secure and reliable.

When setting up your WooCommerce store, we'll help you to choose a payment gateway to use. There are many different options out there, each with its own set of features and fees. Some popular options include PayPal, Stripe, and Authorize.net.

When choosing a payment gateway, there are a few things to keep in mind. First, make sure it's available in the country or countries you want to sell to and accepts the types of payment you want to accept. You'll also want to consider the fees and charges associated with each gateway. Some gateways charge per transaction, while others have a monthly fee.

Another important consideration is security. Most payment gateways meet security standards so we'll guide you to choose a gateway that uses encryption and secure socket layer (SSL) technology to keep your customers' information safe. We look for gateways that are PCI DSS compliant, meaning they meet the industry standards for protecting cardholder data.

Once you've chosen a payment gateway, the next step is to integrate it with your WooCommerce store. This is usually done via a plugin that we can source for you. It's a relatively straightforward process but the protocols need to be followed and the configuration set up accurately and tested to link in to your accounts. When your payment gateway is set up, your customers will be able to make purchases on your website with ease. The payment gateway will handle the transfer of funds, and you'll receive the payment in your bank account.

Choosing and integrating a payment gateway with your WooCommerce store is a crucial step in setting up a successful online business. With so many options available, it's important to consider your needs and choose a gateway that is secure, reliable, and meets your business needs. So let's discuss and find the perfect payment gateway for your WooCommerce store!

BANK PAYMENT GATEWAYS

Australian bank payment gateways can be integrated into a WooCommerce website. There are several options available, including Commbank Simplify, eWAY, Westpac PayWay, NAB Transact, and others. Each payment gateway has its own set of features, fees, and security measures, so it is important to consider your business needs and choose the right one for you.

Pros:

  • Increased security: Bank payment gateways typically have high security standards, which can help protect both your business and your customers' financial information.
  • Local support: Working with an Australian bank payment gateway can provide you with local support and assistance, which can be beneficial if you need help setting up the integration or have any issues down the line.
  • Increased credibility: Having a well-known, trusted bank payment gateway integrated into your website can help to increase your credibility and boost customer confidence in your business.

Cons: 

  • Cost: Some bank payment gateways can be more expensive than other options, so it's important to consider your budget and compare costs before making a decision.
  • Complexity: Integrating a bank payment gateway can be more complex than other options, and may require more technical knowledge and expertise.
  • Limitations: Some bank payment gateways may have limitations, such as only accepting certain types of payments or requiring certain levels of security measures.

 

 

PAYPAL

PayPal is one of the most widely used payment gateways in the world, and for good reason. Integrating PayPal with your WooCommerce website offers several advantages, but also comes with some drawbacks.

Pros: Widely recognised, used by millions of people all over the world; Easy setup: Setting up PayPal with your WooCommerce website is a straightforward process; Multiple currencies: PayPal supports multiple currencies; Mobile friendly: PayPal is optimised for mobile devices.

Cons: Fees: PayPal charges fees  higher fees than some for processing payments; Limited customisation options: PayPal’s checkout process is not fully customisable, so you may not be able to easily integrate your branding; Security concerns: While PayPal is generally secure, there have been instances of fraud and security breaches in the past.

STRIPE

Stripe is a popular payment gateway that is often used by online businesses to process payments. Integrating Stripe with your WooCommerce website can offer several advantages, but also comes with some drawbacks.

Pros: Easy setup: Setting up Stripe with your WooCommerce website is straightforward and user-friendly; Customisable checkout process: Fully customizable checkout process; Advanced security features: Stripe is known for its advanced security features; Competitive fees: Stripe charges competitive fees for processing payments;

Cons:  Limited customer support: Stripe offers comprehensive documentation and support, but falls short for more complex requirements.  Limited acceptance: Stripe is not yet accepted in all countries, so it may not be the best option for businesses targeting customers in certain regions. Technical requirements: To use Stripe, you must meet certain technical requirements, such as having an SSL certificate and PCI compliance.

SQUARE

Square is a popular payment processing solution that is often used by online businesses to process payments.  It can not only be used online but you can accept payments in person with their range of POS hardware. Integrating Square with your WooCommerce website can offer several advantages, but also comes with some drawbacks.

Pros: Comprehensive solution: Square is a comprehensive payment processing solution that includes everything from payment processing to invoicing and reporting.; User-friendly: Square is known for its user-friendly interface; Affordable pricing: Square offers competitive pricing, making it an attractive option for businesses of all sizes; Widely accepted: Square is widely accepted, making it a popular choice for businesses targeting customers in many countries.

Cons: Limited customization options: Square’s checkout process is not as customizable as some other payment processing solutions, which may be a drawback for businesses that want more control over the look and feel of their checkout process. Limited fraud protection: Square’s fraud protection features are not as robust as some other payment processing solutions, which may be a concern for businesses that need to protect their customers’ information. Technical requirements: To use Square, you must meet certain technical requirements, such as having an SSL certificate and PCI compliance.

Ecommerce Shopping Cart FAQ’s

Why should I use WooCommerce to build my e-commerce website?

WooCommerce is one of the most popular and reliable ecommerce platforms available and we have been building WooCommerce websites for many years. Here is why we trust and build WooCommerce shopping cart websites.

  • Market Share: WooCommerce is the most popular e-commerce platform, powering over 28% of all online stores. It has a significant lead over its closest competitors, including Shopify and Magento.
  • Downloads: WooCommerce has been downloaded over 119 million times, making it one of the most downloaded plugins in WordPress history.
  • Active Installs: WooCommerce has over 5 million active installs, which is a testament to its popularity and reliability.
  • Developer Community: WooCommerce has a large and active developer community, with over 1,200 contributors who have made over 26,000 commits to the platform’s codebase.
  • Security: WooCommerce is regularly updated to ensure that it is secure and reliable. Its developers are proactive in addressing any security issues that arise, which means that you can be confident that your online store is protected.

WooCommerce is a highly popular and reliable e-commerce platform that has been tried and tested by millions of users. Its active community, regular updates, and excellent security make it a trusted choice for businesses of all sizes.

How much will it cost to build an ecommerce website?

The cost of building an ecommerce website using a custom design and WooCommerce can vary depending on various factors, such as the complexity of the design, the number of products, the sophistication of shipping types, the payment gateways required and any addition features and functionality. Our custom prices start at $5495 for a beautifully designed website with all the bells and whistles.

How long will it take to build my shopping cart website?

To  build a custom WooCommerce website with flat rate shipping, PayPal, Stripe integration and 100 products can vary depending on various factors such as the complexity of the design, the number of features and functionalities required.

If the design is a relatively simple one and you have all your content ready to go (such as products with images and descriptions, all Terms & Conditions, Delivery Policies, Payment Policies, Refund Policies etc, designing and building such a website can take anywhere from 6-10 weeks. However, if the design is more complex or if additional features are required, the timeline may extend.

Building a website involves several stages, including planning, design, development, testing, and deployment. Each stage requires time and effort to ensure your website matches the design and is functioning beautifully.

What features do I need to include in my ecommerce website?

There are a few essential features and functionalities that your ecommerce website should have to ensure a smooth and successful online shopping experience for your customers. Here are some of the most important ones:

  • User-friendly design and navigation: Your website should have a clean, easy-to-navigate design that makes it simple for customers to find what they’re looking for.
  • Product catalogue: Your website should have a well-organised and searchable product catalogue that includes high-quality product images, descriptions, and pricing information.
  • Shopping cart: Your website should have a shopping cart that allows customers to add products to their cart, view their cart, and proceed to checkout.
  • Checkout process: Your checkout process should be streamlined and easy to use, with clear instructions and a variety of payment options.
  • Search functionality: Your website should have a search function that allows customers to search for specific products by keyword or category.
  • Customer accounts: Your website should allow customers to create accounts, which can store their shipping and billing information, order history, and wishlists.
  • Security measures: Your website should have SSL encryption and other security measures to protect customer information and ensure safe transactions.
  • Mobile optimisation: Your website should be optimised for mobile devices, as an increasing number of people use their smartphones and tablets to shop online.
  • Analytics and reporting: Your website should have built-in analytics and reporting tools that allow you to track sales, monitor customer behaviour, and make data-driven decisions to improve your business.

 

What type of payment gateways are available on your ecommerce websites?

We can connect your online store to one or more payment gateways. Some of the most common are PayPal, Stripe and Square or one of the many banking portals with the major banks. This includes Commonwealth, ANZ, NAB, Westpac and others. For customer retention we can also configure Afterpay and Zip Pay on your ecommerce website. There are multitudes of payment options and we are happy to discuss the best fit for your situation.