Logos, Branding,
Design & Print
Who Are You? Your brand let’s everyone know. Do you want to reflect a feeling or company value to your customers?
It all starts with a well-designed logo that is memorable. It’s what customers see first, making it easier for them to remember your brand amidst a sea of competitors.
A custom-designed logo is an affordable necessity to either kick start your business or to refresh a tired image. You can either meet with us to discuss your branding direction in depth or if you are “good to go” all you need do is give us some information via our simple logo brief.
Having consistent professional branding is a great way to show this to potential clients. What people want when they are looking for goods and services is consistency and quality, and when you present your business to them, this is what you want to show.
Here at Web Wizards, we offer the full branding package, which includes a logo design and a range of print material that will wow you and your customers, as well as Social Media Branding, Digital Marketing and complete branding solutions. Creating a complete set of marketing materials means that you have consistency throughout your promotions and saves you having to rush around at the last minute for different types of printed and digital branded business types.
We also offer printing services, where along with our Graphic Designer we can supply the best quality, affordable and professional print on a range of bespoke and luxury stocks from our suppliers in Perth.
At the end of the design process, you’ll have a unique, professionally designed logo that effectively represents your brand and leaves a memorable impression on your customers. Plus any marketing material you need we can design and organise to be printed.
Creating the best design for a new logo for your business involves considering several factors:
Understanding Your Brand: Start by understanding your brand identity, values, target audience, and unique selling points. Your logo should reflect these aspects of your business.
Research: Looking at logos of other businesses in your industry. This can give us ideas of what works well and what doesn’t. Note design elements, colours, and styles that appeal to you.
Clarity and Simplicity: A good logo is clear, simple, and easily recognizable. We avoid overly complex designs that can be difficult to reproduce or understand.
Versatility: We consider how your logo will look on different mediums and sizes. It should work well in both colour and black-and-white, and be easily scalable without losing clarity.
Colour Psychology: Colours evoke emotions and can convey different meanings. We will choose colours that align with your brand personality and message.
Typography: The font or typography used in your logo should be legible and appropriate for your brand. Consider whether you want a bold, modern font or a more classic and elegant style.
Uniqueness: We aim for a design that stands out and is memorable. We don’t copy other logos or using generic symbols. Your logo should be unique to your business.
What’s included in your logo and branding package:
design brief
You can either meet with us to discuss your branding direction in depth or if you are “good to go” all you need do is give us some information via our simple logo brief. The brief has questions about your business and the styles you like and will help guide you through the process.
logo development
You’ll have your own graphic designer to speak to. They will communicate with you throughout the process. You’ll receive 3-4 concepts derived from your brief and then we revise and tweak one of those concepts to find the ‘real’ you, a brand that reflects your business.
style guide
To keep consistency in your brand we strongly recommend getting a style guide. This is a document outlining the usage of your new logo. It is a set of rules on how to represent your brand, to ensure a strong and consistent visual identity is developed & maintained. It provides instructions on the use of the elements that make up your branding including the brand mark, colours and typography.
business cards
We have an option to design & supply 1000 high quality business cards that can be added to the logo design package. Or at anytime we can design a new card and offer affordable print options. You can have almost any card you desire in any colour, type or card quality. Your designs are kept on file so anytime you need reprints it’s a simple process to reorder.
marketing material
You can add on stationery and marketing materials to your branding package. From brochures to signage our graphic designers can help create something outstanding, matching your brand, using the design assets we have created for you. Or we can start from scratch and turn your ideas into a marketing reality.
all the formats
Your logo will be supplied in all the most common available file formats like jpg, png, pdf, eps and others. Why is that important? You’ll find different file types are needed for different mediums and applications. For example if you need a large sign and use just a jpg version of your logo it will be blurry and pixellated. That’s why we supply your logo in a vector format which can increase in size without losing clarity and definition.
A well-designed logo is memorable. It’s what customers see first, making it easier for them to remember your brand amidst a sea of competitors. A Web Wizard’s custom-designed logo is an affordable necessity to either kick start your business or to refresh a tired image. Good logo design announces that your business is legitimate, trustworthy and credible.
Branding is one of the most important elements of any company, it’s more than just a logo. You need something that not only represents who you are as a business, but something that relates with your target market and becomes an identity that is immediately recognised and trusted. We create brands that last the test of time through careful market research. competitor analysis, concept designs, colour theory & attention to detail.
Design
& Style Guide
Design
& Digital Printing
Logo Design
A professional logo is critical to your ongoing business image. It sets the tone for how your business will be seen, so that customers can connect immediately – they know what type of business you are and, importantly, connect emotionally to the style of business you are. Your logo reflects all of these things – you can be corporate or casual, funky or conservative, funny or serious, whatever fits your business type, your ethos and your target market.
When considering your logo you need to think of its applications: Where will it be seen? Do you need it just for stationary and business cards? A sign on your car or a billboard sign on your building? Your website? This can influence the design, determine its intricacy or simplicity and also how the logo is built digitally fort hese different applications.
Customised For Impact.
Our Web Wizard graphic designers will take all this into account when creating a logo that suits you and your business. We want your business to havethe right image, a logo that can take you forward and be relevant for the long term. Good logo design announces that your business is legitimate, trustworthy and credible. A cheap clipart option screams cheap and unprofessional.
A Web Wizard’s custom-designed logo is an affordable necessity to either kick start your business or to refresh a tired image. You can either meet with us to discuss your branding direction in depth or if you are “good to go” all you need do is give us some information via our simple logo brief.
Creating the best design for a new logo for your business involves considering several factors:
Understand Your Brand: We start by understanding your brand identity, values, target audience, and unique selling points. Your logo should reflect these aspects of your business.
Research: Looking at logos of other businesses in your industry. This can give you ideas of what works well and what doesn't. Note design elements, colors, and styles that appeal to you.
Clarity and Simplicity: A good logo is clear, simple, and easily recognizable. We, unless deemd suitable, avoid overly complex designs that can be difficult to reproduce or understand.
Versatility: We consider how the logo will look on different mediums and sizes. It should work well in both color and black-and-white, and be easily scalable without losing clarity.
Colour Psychology: Colours evoke emotions and can convey different meanings. We understand colour psychology and help you choose colors that align with your brand personality and message.
Typography: The font or typography used in your logo should be legible and appropriate for your brand. Consider whether you want a bold, modern font or a more classic and elegant style.
Uniqueness: We aim for a design that stands out and is memorable. We avoid copying other logos or using generic symbols. Your logo should be unique to your business.
Test: Before finalising your logo, it's good to visualise or test it out in different contexts. Think about how it would look on business cards, your website, and other marketing materials. Make sure it maintains its impact and readability across various applications.
Trust Your Instincts: Ultimately, go with a design that feels right to you. Your logo represents your business, so it's important that you feel a connection to it and believe it accurately represents your brand.
Branding & Style Guide
Do you want to reflect a feeling or ethos to your customers and attract the right demographic? Of course you do, and having consistent professional branding is a great way to attract and convert potential clients. What people want when they are looking for goods and services is consistency and quality and when you present your business to them this is what you want to show.
We can offer a style guide for consistency across your marketing material or a full branding package which includes a logo design, style guide and a range of designs for print material and social media that will wow you and your customers.
What is Branding?
At its core, branding is more than just a logo or a catchy slogan. It's the essence of your business—the personality, values, and promises that define who you are and what you stand for. Branding is the story you tell, the emotions you evoke, and the experiences you create for your customers.
Building Trust and Recognition
Imagine your brand as a friend. When done right, branding creates a sense of familiarity and trust. It's the reason why you reach for a specific brand of coffee or sneakers without a second thought. Strong branding builds customer loyalty and establishes a connection that goes beyond transactions.
Setting You Apart
In a sea of competitors, branding helps you stand out like a beacon. It's your unique voice in a crowded marketplace. Whether it's through your logo, color scheme, or messaging, branding ensures that your business is memorable and distinguishable.
Attracting the Right Audience
Think of branding as a magnet for your ideal customers. By defining your brand identity clearly, you attract like-minded individuals who resonate with your values. This not only leads to more loyal customers but also to a community that supports and advocates for your brand.
Consistency is Key
Consistency is the secret sauce of effective branding. From your website design to your social media presence to your customer service interactions, every touchpoint should reflect your brand's identity. This builds trust and reinforces your brand's message in the minds of consumers.
Branding Breeds Confidence
A strong brand instills confidence, not just in customers but also in your employees and partners. It's a symbol of credibility and professionalism. When your brand speaks volumes about your values and quality, it becomes a powerful tool for growth and success.
The Bottom Line
In the end, branding isn't just about logos and colors—it's about creating a lasting impression. It's about telling your story in a way that resonates with your audience. A well-crafted brand can lead to increased customer loyalty, higher perceived value, and ultimately, improved business performance.
What exactly is a brand style guide?
Think of it as a roadmap for how your brand should look and feel in any form, whether it's on paper or on a screen.
Your brand style guide is like a brand's rulebook—it lays out the correct colors, fonts, imagery styles, and even the tone of voice to use. It's not about how the market sees you, but rather how you want to present yourself consistently.
Why bother with a brand style guide, you might ask? Well, it's all about staying consistent and recognisable, no matter who is creating the content. Whether it's your internal team or an external agency, having a brand style guide ensures everyone knows the drill.
You can share this guide with partners, press, and agencies so they know exactly how to represent your brand. The best part? A good brand style guide is concise and easily accessible, usually found on your company's website for quick reference and real-time updates.
So, what should go into this magical document? Well, it starts with your brand's mission statement and then dives into the nitty-gritty details. Here's a peek at what you might find in a brand style guide:
- Tone of Voice: How your brand speaks, including the language, emotions, and even grammar rules.
- Typography: The fonts you use, along with the sizes and spacing.
- Logos: Full-resolution logos, secondary logos, and icons for easy download.
- Color Palette: Your primary and secondary colors, complete with HEX, RGB, CMYK, and Pantone codes.
- Imagery: Guidelines for photos, illustrations, and any other visual elements.
- Usage Examples: Showcasing what's acceptable and what's a no-go when it comes to using your brand elements.
A well-crafted brand style guide is your secret weapon for maintaining that strong, cohesive brand image. It's your roadmap to consistency, helping you stay on brand no matter where your business takes you.
Creating a complete set of marketing materials from your style guide means that you have consistency throughout your promotions and saves you having to rush around at the last minute for different types of printed and digital branded business types.
So, whether you're a small startup or a well-established enterprise, investing in branding is an investment in the heart and soul of your business. It's the secret ingredient that turns a good business into a beloved brand, capturing the hearts and minds of customers along the way.
Graphic Design
So what can we design for you?
- Logos: The cornerstone of a brand's identity, logos are unique symbols or wordmarks that represent a company or organization.
- Branding and Identity: This includes developing the overall visual style of a brand, which can encompass color schemes, typography, imagery styles, and tone of voice guidelines.
- Marketing Collateral: Various materials used to promote a brand, such as:
- Business Cards
- Brochures
- Flyers
- Posters
- Banners
- Packaging Design: Creating the visual appeal of product packaging, ensuring it attracts attention and communicates essential information.
- Website Graphics: Designing elements for websites, such as:
- Buttons
- Icons
- Banners
- Infographics
- Social Media Graphics
- Print Advertisements: Designing visual ads for newspapers, magazines, and other print
publications.
- Illustrations and Artwork: Creating custom illustrations, graphics, and artwork for
various purposes, including:- Book Covers
- Postcards
- T-shirts
- Posters
- Social Media Graphics: Designing graphics for social media platforms,
including:- Profile Pictures
- Cover Photos
- Posts and Ads
- Infographics: Visual representations of data or information, making complex
concepts easier to understand.
- Signage: Designing signs for promotional or shopfront physical spaces,
such as:- Storefront Signage
- Event Signage
- Banners & Flags
- Corporate Presentations: Designing visually appealing presentations for
business meetings, pitches, and conferences.
These are just some examples of the diverse range of things that our graphic designers can create. We work across
both digital and print mediums, helping to visually communicate your ideas, products, and brands in compelling ways.
Business Cards & Digital Printing
There is still a big place in this digital world for paper and print. They are complementary to your online presence and we can deliver quality, custom designed stationery for your business.
Your marketing material needs to be branded, that is your logo, design, colours and fonts need to be part of all business stationery you get printed as this differentiates you from your competitors – your customers can immediately identify you via your company branding on everything you print.
We offer a vast range of Stationery Printing services. All our print is produced in Perth using the latest print technologies, highest quality stocks and professional finishes.
- Business Cards
- Letterheads
- Compliment Slips
- Manuals & Reports
- Company Brochures
- Envelopes
- Invoice & Receipt Books
- Presentation Folders
- Note Pads
We can supply you with a competitive printing quote for your business stationery requirements or we can design from scratch, creating a new image for your business to be used on all your printed material.
Promotional & Custom Printing
There are many times we need something a bit bigger and bolder in our printed marketing material. This could be brochures for a sales team to use; or handout leaflets at seminars or expos; or even a poster on the office wall. Web Wizards graphic designer can design and organise promotional printing for your company or organisation making it an easy one-step process for busy small businesses.
We offer a vast range of Promotional Printing services, some of which are below. All our print is produced in Perth using the latest print technologies, highest quality stocks and professional finishes.
- Flyers & Leaflets
- Brochures (Stapled & Perfect Bound)
- Folded Flyers
- Posters
- Roller Banners
- Stickers & Labels
Make sure your marketing consumables look professional by having graphically designed and produced material. You can choose from many types and sizes of stock paper, gloss or matte, printed to exact standards with high quality inks and superior production.
Custom & Bespoke Print
If you want something printed that is non-standard or odd-shaped or on specialised paper stock we can create, source and organise professional bespoke printing for you. You can choose recycled paper for greener alternatives.
We offer a vast range of Bespoke & Specialist Printing services, some of which are below. All our print is produced in Perth using the latest print technologies, highest quality stocks and professional finishes. Contact us today to discuss your new print project.
- Dye-Cut Flyers
- Kraft, Vintage & Specialist Stocks
- Embossing & Letterpress
- Metallic Foil & Spot UV
- Swing Tags & Woven Labels
- Specialist Stickers & Labels
If your business or products demand to be individual and bespoke then custom printing can create a unified, high quality look and feel. Your branding will be attention grabbing if you use custom options for your printed materials.
Logo & Branding FAQ’s
What is a logo?
A logo is a visual representation of a brand. It is typically used on marketing materials, such as business cards, websites, and advertising. A good logo is memorable, distinctive, and relevant to the brand it represents.
Can you provide a logo, style guide and other graphic design support?
Yes, because we have our own designers, we can not only design logos but we design packaging, business cards, flyers, signs and a lot more. And we can supply you with a brand style guide to assist with continuity of brand wherever your logo is used.
Why is a logo important?
A logo is an important part of a brand identity. It helps to create a visual connection between a company and its customers. A good logo can help to make a company more memorable and recognisable, which can lead to increased sales and brand awareness.
How much does a logo cost?
The cost of a logo can vary depending on the complexity of the design, how many variations are required and what applications you want to use them in. In general a Web Wizard graphically designed logo will cost $795 for a unique, bespoke logo.
What is a branding style guide?
A style guide is a graphic brand statement. It is used for future marketing of your brand whether on signs, business cards, social media or packaging. It provides font names, sizes and colour codes for RGB and CMYK printing. We also include a range of file types such as ai, eps, jpg, pdf, png and webp.
What is the significance of a professional logo design?
A professional logo is critical to a business’s ongoing image as it sets the tone for how the business will be perceived, and customers can connect with the style of the business. It is a reflection of the business’s corporate culture or ethos, and it can be corporate or casual, funky or conservative, funny or serious. A graphic designer can help you through this process to interpret what suits your business best.
Why is having consistent professional branding important for a business?
Consistent professional branding is important for a business because it shows potential clients consistency and quality, which are what people look for when searching for goods and services.
What is a full branding package offered by Web Wizards?
The full branding package offered by Web Wizards includes logo design, style guide, business cards, mock ups of your logo used on marketing materials, social media branding, digital marketing branding, and complete branding solutions.
What sets Web Wizards apart from its competition in providing branding services?
Web Wizards stands out from its competition because it does not provide a template service. It provides a one-to-one service that caters to the immediate needs of the business, as well as the needs of the business as a whole, to create a brand identity that speaks volumes.
What does a complete branding package contain, and what businesses can benefit from it?
A complete branding package contains everything a business needs to build its brand, from logo design to printed material and more. Small businesses and existing businesses that need rebranding can benefit from a complete branding package offered by Web Wizards.
What are some of the most common mistakes people make when designing logos?
Some of the most common mistakes people make when getting their logo designed:
- Wanting too many colours or fonts
- Wanting a logo that is too complex or difficult to remember
- Not wanting a logo that is relevant to the brand it represents
- Wanting a logo that is personal to them but not necessarily their target market
- What does a designer suggest when designing a professional logo?
- Keep it simple: A good logo should be easy to remember and recognise.
- Use relevant imagery: The logo should be relevant to the brand it represents.
- Use high-quality graphics: The logo should be high-quality and look good in print and online.
- Getting feedback: Although it’s good to get feedback from friends, family, and colleagues on your logo design but it can get confusing. In the end it’s your business logo and your designer has years of experience to help you through the logo design process.